The Story of My First E-Commerce Sale

WOW! It’s been a long time since my last post. Let me catch you up very quickly:

1. I launched my candle store (the site is my minimal viable product at this time).

2. I started my marketing campaigns and they are doing their job! Blogger relations is where I am slacking the most. Not because I don’t have interest, but because I don’t have time to manage the relationships. I just brought on a new team member/consultant to help me with this. Remember what I said before, time is money so pay to speed things up! I knew I didn’t have enough time to dedicate to blogger relations on my own, so it made sense to find someone to help.

3. I have started making sales through my e-commerce store which is setup using Shopify. (I do plan to move off of Shopify at some point but right now it made the most sense for me pre-launch and it still makes the most sense for me right now.)

4. My candles are THE BEST. I know I am biased, but they really do smell amazing. Every time I send one out to a customer I feel like it’s going off into the world to make it a better place.

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Candles getting ready to be shipped out to paying customers! :)

I suppose the most interesting of all the points above for any other startup founders out there (especially e-commerce founders) would be how I made my first sale.

I can sum that up in a nutshell for you: my abandoned shopping cart recovery app did it’s job.

Did you know that the average (documented) shopping cart abandonment rate is over 66%?

Basically, if you’re an e-commerce store owner and you don’t have a cart recovery app working for you – you’re missing out on a lot of potential sales.

Shopify recently introduced a native cart recovery feature but it’s only available if you have a Professional grade account or higher. I personally use the Basic account (it’s only $29/mo vs. $79 for the Professional edition) so I don’t get to use the native feature.

That’s okay because Shopify has an app store where I found the Jilt app. It was really easy to set up and their plans start at just $12/month.

Using Jilt you can quickly set up a Campaign which is one email that will go out at a specified time after the cart has been abandoned.

This is how I currently have my abandoned cart emails set up:

Email #1: 30 minutes after cart abandonment

Email #2: 1 day after cart abandonment

Email #3: 3 days after cart abandonment

I currently offer a discount to entice people to get back onto the site and complete the checkout process.

My first sale came from a recovered user who received the email 30 minutes after she abandoned the cart.

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Thank you abandoned shopping cart recovery app!

The entrepreneur in me was excited about the sale, but I think the marketer in me was even more excited about the cart recovery!

The Jilt app is really simple to setup and use. I would highly recommend it to anyone who is looking for a solid starting point for recovering shopping cart abandonments on Shopify.

Do you have any questions about shopping cart abandonment, Jilt app or Shopify? 

– I will answer any questions to the best of my ability.