As a new e-commerce store owner I knew that I needed to grow my email list with prospective customers that I could market to … especially with the holiday season fast approaching.
I could type out a lot of reasons why email marketing is important for online stores, but I’ll let this chart speak for itself:
(Source: Custora study)
As a bootstrapped startup I don’t exactly have thousands laying around to assist in my list building efforts so I had to get creative.
I started with an email list size of 0 (well 1 if you count when I added myself to my list to make sure it was working). I now have an email list size of a few hundred and have even made money off of my list building efforts (yay!).