In June of 2013 I launched my candle shop, Lilypad Candles.
Today I officially closed the shop’s online doors.
My goal when starting to sell my hand-crafted candles was never really to build a big business, my goal was to gain experience in the world of e-commerce. I wanted to test out new marketing tactics I had been playing around with mentally and I wanted to see what it was like to build an e-commerce business from the ground up.
I truly believe there is no better way to learn than to experience something first hand WITH skin in the game. By putting my own money on the line I knew I wanted to at least break-even on this experiment. If I made a little bit of money on top, that would be great too. And I did make a little bit of money (a very little bit) so that’s nice!
While building up Lilypad Candles I continued to work my normal full-time job at an advertising agency while maintaing my other hobbies (chiefly training for a couple of half marathons and a full marathon).